Cookie Policy & Settings

1. Introduction & Legal Framework

This Cookie Policy explains how TOTEM Worldwide Ltd ("TOTEM," "the Agency," "we," "us," or "our") uses cookies and similar technologies when you visit our website (www.totemworldwide.co) and our client and team portal.

This policy operates in compliance with:

• The UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR;
• The European Union ePrivacy Directive (Directive 2002/58/EC) and the EU GDPR (2016/679); and
• The guidelines of the French Data Protection Authority (CNIL) on audience measurement and consent.

This policy should be read alongside our Privacy Policy and Legal Notice & Company Information.

2. Company Identification & Entity Details

• Company Name: TOTEM Worldwide Ltd (Company No. 16190048)
• Registered Office: Office Suite 3, Shrieves Walk, Stratford-Upon-Avon, England, CV37 6GJ
• Primary Contact: hello@totemworldwide.co
• Data Protection Desk: privacy@totemworldwide.co

3. What Are Cookies & Similar Technologies?

• Cookies: Small data files placed on your computer, smartphone, or tablet when you visit a website. They allow the site to recognise your device, store preference choices, and ensure proper technical rendering.
• Browser Storage: Our website stores a small number of settings in your browser's local storage rather than in traditional cookies. The same rules apply to both, and this policy covers both.
• First-Party vs. Third-Party: First-party items are set directly by TOTEM. Third-party items are set by external providers whose content is embedded on our site (for example, Vimeo or YouTube video players).

4. Legal Basis for Processing (UK & EU GDPR)

• Strictly Necessary & User-Requested Items: Processed on the basis of our Legitimate Interests (Article 6(1)(f) GDPR) to deliver a secure, functional website, or because you have asked for them (for example, by signing in or choosing light mode). These do not require advance consent.
• Analytics, Marketing & Embedded Media: Processed strictly on the basis of your Prior Consent (Article 6(1)(a) GDPR and Regulation 6 of PECR). You may accept, reject, or customise these preferences at any time.

5. Categories of Cookies & Storage Used on TOTEM

5.1 Strictly Necessary (Always Active)

Essential for signing in to the portal, security, and remembering your cookie choices. They cannot be turned off.

• totem-consent (TOTEM, browser storage): Stores your cookie preferences (Accept, Reject, or Custom). Expiry: 12 months.
• sb-[project]-auth-token (TOTEM portal, browser storage): Keeps you securely signed in to the client and team portal. Set only when you sign in. Expiry: until you sign out.

5.2 Preferences You Choose (Always Active)

Set only when you use the relevant feature, to remember a choice you have made.

• totem-theme (TOTEM, browser storage): Remembers whether you selected light or dark mode. Expiry: until cleared.
• totem-portal-nav and totem-projects-view (TOTEM portal, browser storage): Remember how you arranged the portal menu and project views. Expiry: until cleared.

5.3 Analytics & Performance Measurement (Consent Required)

We do not currently use analytics or audience measurement tools on this website. If we introduce them in future, they will only run after you have given consent, and this policy will be updated before they are enabled.

5.4 Embedded Media (Consent Required)

Some project pages may feature embedded video players (such as Vimeo or YouTube) to show campaign reels and event footage. These providers may set their own cookies. Embedded players are only loaded after you accept Embedded Media; until then, a placeholder is shown with an option to load the video.

5.5 Marketing & Tracking Pixels

We do not use marketing cookies or advertising tracking pixels on this website.

6. Cookie Consent & Interactive Management

On-Site Preference Management

When you first visit www.totemworldwide.co, you will be presented with a cookie consent banner. You can:

• Accept All: Enables all optional categories.
• Reject Non-Essential: Disables all optional categories; only strictly necessary items and preferences you choose remain active.
• Customise Settings: Select which optional categories (Embedded Media, Analytics) you permit.

You can modify or withdraw your consent at any time by clicking Cookie Settings in the footer of every page.

Browser-Level Controls

You can configure your browser to alert you when cookies are placed, block third-party cookies, or clear existing files and site data. Blocking strictly necessary items may prevent you from signing in to the portal:

• Google Chrome: Settings > Privacy and Security > Third-Party Cookies
• Apple Safari: Settings > Safari > Advanced > Privacy
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and Site Permissions

Global Privacy Control (GPC)

Our website recognises and respects Global Privacy Control (GPC) signals. When an active GPC signal is detected from your browser, all optional categories are automatically disabled.

7. Third-Party Websites & Embedded Links

Our site features campaign archives, press features, and outbound links to client websites, media outlets, social media, and talent platforms. Clicking external links or interacting with external players may allow third parties to place cookies on your device. We do not control third-party cookie lifecycles and encourage reviewing their individual privacy notices.

8. Updates to This Policy

We review and update this Cookie Policy periodically to align with evolving digital implementations and regulatory standards. Any revisions will appear on this page with an updated revision date.

9. Inquiries & Contact Details

For questions regarding our use of cookies or similar technologies, please contact:

TOTEM Worldwide Ltd

Email: privacy@totemworldwide.co

Registered Office: Office Suite 3, Shrieves Walk, Stratford-Upon-Avon, England, CV37 6GJ